Presented by Melissa Foley, this session brings together a coordinated industry voice to unpack the EU’s new anti-greenwashing directive, which requires tourism businesses to substantiate sustainability claims, and what it means in practice.

Melissa Foley, Founding Director of All About Africa Sustainability Consulting, helps tourism businesses turn genuine social and environmental impact into trusted, credible stories. She offers tailored support to assess risk, identify gaps and navigate EU and global sustainability requirements, aligning operations, supplier relationships and marketing claims with the evidence that B2B partners and consumers need. For practical guidance to protect market access and communicate your impact with confidence, contact Melissa at melissa@allaboutafrica.biz or visit www.allaboutafrica.biz.